500M Indians share invites on WhatsApp. No one has built the invitation layer. Until now.
One link. Every event. Live RSVPs. Real-time updates. No app download.
Per wedding. On paper. Venue changes? Every card is trash. No way to update 500 guests.
10–15 groups for locations, parking, schedule changes. Guests still call the morning of: 'Where is the venue?'
RSVPs via WhatsApp replies + Excel. Per-event headcounts? Impossible. Caterers guess. Couples stress.
800M smartphones. 500M WhatsApp users. 350M UPI transactions/day. The infrastructure is ready. The invitation hasn't caught up.
A live invitation that doesn't just announce the wedding — it manages it.
Guests scratch to reveal the date. They screenshot. They re-share. Built-in virality, zero spend.
Real-time headcounts per event — Mehndi, Haldi, Baraat, Reception. No WhatsApp polling. No Excel.
Every event gets its own card — date, time, venue, dress code, one-tap navigation. Always current.
Contactless gift transfers built into the invite. For NRI guests and premium weddings.
Pick a template. Add events. Customize the URL. Live in under 30 minutes.
One link. No app download. No login. Guests RSVP per event in 30 seconds.
Real-time dashboard. Headcounts update instantly. Venue changes push to all guests.
These are live client sites. Tap, scratch, RSVP — experience the full product.
ramyaandkishan.shaadi.digital
nikilawedssarthak.shaadi.digital
Guests receive a WhatsApp link → open a golden scratch card → reveal the wedding date. They screenshot it. They reshare it. Every invite becomes an ad — at zero cost.
Average invite is seen by 200–500 people. That's built-in virality.
India's wedding spend is shifting online. The invite is the entry point.
Total Indian wedding industry, 10–12M weddings/year
~2M urban weddings × ₹1,999 avg
15,000 orders, conservative
The average Indian couple now manages 80% of wedding logistics via WhatsApp. The invite is the last artifact that hasn't gone digital.
Budget segment
Sweet spot
NRI + premium
₹999 / ₹1,999 / ₹4,999 per wedding
₹10,000/year per partner · recurring
Paying Customers
Time to 10 Customers
Ad Spend
Referral Rate
"Yaar this is so beautiful. Please share the link with everyone. I can't believe this is digital." 🤍
— Client, Delhi, 2024
30 min setup. Live on WhatsApp.
Scratch-to-Reveal → screenshots → reshares.
"Where did you get this?" → organic lead.
20% referral rate. Zero acquisition cost.
Ramya & Kishan, Delhi
Total cost to acquire the referral customer: ₹0.
| Player | Price | RSVP System | Real-Time Updates | Viral Mechanic | Guest Data |
|---|---|---|---|---|---|
| Printed Cards | ₹16K–48K | ✗ | ✗ | ✗ | ✗ |
| WedMeGood / WeddingWire | Vendor-focused | ✗ | ✗ | ✗ | ✗ |
| Canva / Generic Tools | Free–₹500 | ✗ | ✗ | ✗ | ✗ |
| Shaadi.digital | ₹999–4,999 | ✓ | ✓ | ✓ | ✓ |
Every shared invite trains guests to expect digital. First mover locks in behavior. No app download, no friction.
Every Save-the-Date captures wedding date, location, and budget signal — 4–8 months before the wedding. This data compounds. Competitors start cold.
Each invite is seen by 200–500 guests. Scratch-to-Reveal gets screenshotted and reshared. CAC approaches zero at scale.
10–12M weddings/year. The most shared artifact of every wedding — the invitation — has no digital-first, premium player. We're creating the category.
Photographers and planners are the real distribution. D2C validates. Partners scale.
Primary growth engine
₹10K/year per partner. 50 photographers & planners Year 1. Each refers 10–20 couples. Near-zero CAC.
₹5L recurring revenue · 500–1,000 referrals/yearZero-CAC top of funnel
Couples create a free Save-the-Date. We capture name, phone, wedding date — 4–8 months before the wedding.
Target: 500 leads/month by Month 6Meta + Google Ads
₹60K/month starting Month 3, scaling 30% MoM. Save-the-Date as the top-of-funnel hook.
Gated on pixel data — launches Month 3Organic amplification
40–50 micro-influencers get free premium access. Scratch-to-Reveal drives organic resharing at zero cost.
Each influencer wedding = 200–500 guest impressionsFounder & CEO
Areeb is getting married Oct 2026 — his wedding is the product's highest-profile case study and ultimate dogfood test.
₹3K AOV. 90% gross margin. No TAM hand-waving — just math.
Interactive projections across B2B, B2C, and Performance Marketing. Adjust inputs and watch the numbers update instantly.
3-Year Revenue
₹47.90 L
CAGR
1.4%
Top Channel
B2C
Channel Split
| Year | B2B | B2C | Performance | Total |
|---|---|---|---|---|
| Year 1 | ₹1,00,000 | ₹14,39,280 | ₹35,982 | ₹15,75,262 |
| Year 2 | ₹1,10,000 | ₹14,39,280 | ₹45,977 | ₹15,95,257 |
| Year 3 | ₹1,20,000 | ₹14,39,280 | ₹59,970 | ₹16,19,250 |
| Cumulative | ₹3,30,000 | ₹43,17,840 | ₹1,41,929 | ₹47,89,769 |
"This isn't a donation. It's a bet on the largest wedding market in the world — backed by a working product, a clear model, and a founder who won't stop."
— Areeb Khan, Founder
Friends & family round. Limited to ₹10L total. 50% already committed.
This round closes July 2025. Next raise at 3–5× valuation.
Paid Acquisition
Team (Ops + Dev)
Product & Design
Legal & Compliance
Meta Pixel live. Landing page converting. 15 B2B partners contacted.
250 orders. 25 B2B partners active. CAC benchmarked.
500 orders. ₹10L revenue. Series A conversations initiated.
We keep building. The product is live. Customers are paying. Areeb's wedding is Oct 2026 regardless — that case study happens with or without funding.
But ₹5L now buys 6 months of acceleration: paid acquisition, B2B partnerships, and a head start before the Oct–Feb wedding season. Without it, we grow slower. With it, we own the category before anyone else shows up.
This isn't survival money. It's speed money.
"12 months from now, every urban Indian couple will Google 'digital wedding invite.' We intend to own that search."
— Areeb Khan
Move the slider. See exactly when you get paid, how much you earn, and what your stake could be worth if we win.
How much are you investing?
Month by month
You receive 5% of our gross monthly revenue once we cross Rs. 2,00,000/month. Payments continue until you have received 3x your investment.
The honest comparison
Same investment. Same 3 years. Three different outcomes.
The long game
After your revenue share cap is hit, your equity stays with you permanently. Here is what that stake could be worth.
| If Shaadi.digital reaches | Your 10.00% stake is worth |
|---|---|
Rs. 1 Crore valuation Year 3 revenue target | Rs.10.00L2.0x |
Rs. 10 Crore valuation 3–5 year target | Rs.1.00Cr20.0x |
Rs. 50 Crore valuation Market leader | Rs.5.00Cr100.0x |
Rs. 100 Crore valuation Category dominant | Rs.10.00Cr200.0x |
You paid Rs. 5,00,000 for this stake. Your revenue share already paid you back Rs.15.00L. Everything in the table above is pure upside — money you have not yet counted.
Shaadi.digital is not a card.
It is infrastructure.
Have questions about the numbers? Let's talk it through together.
Talk to Areeb on WhatsApp↗These projections are forward-looking estimates based on stated assumptions and are not a guarantee of returns. Revenue share payments depend on actual business performance. Equity valuations are illustrative scenarios, not promises. Invest only what you are comfortable with.